Criterion Hospitality

Breathes new life into overlooked urban buildings.

Reimagines prime city

centre locations into vibrant, guest

focused lifestyle hotels and serviced apartments.

Pioneers affordable, tech

driven, sleep

centric stays in key London hotspots like Piccadilly and Leicester Square.

Runs self

serviced apartments in Piccadilly Circus, combining contemporary living with full hospitality support.

Acquires and repurposes buildings under a growth

oriented expansion strategy.

transform underutilised buildings into thriving lifestyle hotels

fostering sustainable growth and revitalising urban spaces

ambitious expansion plans focused on innovation, efficiency, and environmental responsibility

exceptional guest experiences and long‑term value creation

pioneering affordable, sleep‑centric, tech‑driven stays in prime city locations